How To Name Your Veteran Owned Business And What To Avoid | High Speed Low Drag Podcast Content

Naming Your Veteran owned businessThis post is based on the podcast – How To Name Your Veteran Owned Business And What To Avoid

Welcome to High Speed Low Drag, the podcast for veterans and soldiers transitioning into the civilian world.

War veteran John Lee Dumas interviews other veterans who are crushing both business and life, revealing the path they took to achieve outstanding success. Veterans, are you prepared to ignite?

John: Veterans, are you interested in owning your own business? Join me, Antonio Centeno and Tom Morkes, all successful entrepreneurs and veterans, as we talk about what it takes to build your own business from scratch by leveraging the skills you developed while serving your country.

And you’ll have the support of a community of veterans that are committed to helping you succeed. Visit highspeedelite.com. That’s highspeedelite.com.

Tom: Hey, everyone. Welcome back to another episode of the High Speed Low Drag podcast. I’m Tom Morkes here with Antonio Centeno. Today, we’re going to talk about what’s in a name?

In particular, if you are a veteran looking to start a business, what makes a good business name and how you should approach that topic of naming your business? Antonio, how is it going, my man?

Antonio: It’s going great, Tom. And this is a great question. It was asked of us by one of our High Speed Elite members and that’s that private mastermind that we run for veterans. It’s a small thing.

I think a lot of people spend a lot of time on it, too much time. And, Tom, I think you can start this off by bringing in Seth Godin, who you’ve had the privilege to meet in person. And what does he have to say about when it comes to a business name and all that kind of stuff?

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Tom: Yeah. I mean, I know we bring up Seth Godin a lot, but he does have definitely some good stuff, so I think there’s value here.

Antonio: Anytime you have an action figure and a bald head and you can still wear an ill-fitted suit and be awesome, you’ve got to give the guy props.

Tom: For sure. I actually have his action figure too.

Antonio: You do have his action figure?

Tom: Oh, yeah.

Antonio: That’s amazing.

Tom: It’s inspiring. I hope to get to that level someday. But, yeah. It’s funny because I remember when I was at the Revolution Conference with him a couple of years ago and somebody brought up that question. It was a question and answer session. And one of the people in the audience had a question about his business, in particular it was, essentially: What name should I go with? And it’s funny because the immediate answer — I’m pretty sure there’s a direct quote from what I can remember.

He said, Seth Godin responded, “Names don’t matter. Don’t worry about the name.” And that was basically the answer to his question completely. I think there’s a lot of value in that in certain context and I know we’ll get into some more stuff about SEO and things like that and why you might want to optimize your name for particular things. But off the bat, I think that a lot of people put a lot of pressure on themselves to name things and they think about, “Oh, what would be a cool name? What would be a beneficial name? Or what kind of name would have a great story behind it?”

And you realize when you step back and you look at all the great brands that are out there, all the great businesses, they often don’t even have great names. Or if they do, it’s because of all that they’d done for however many years they’d been around. And so it’s the history behind the name. It’s not necessarily the name itself that matters. What are your thoughts on that, Antonio?

Rand FishkinAntonio: There are opinions on both sides. Obviously, there are companies out there that they’ll go by — I think I was reading about business.com with the valuation of that particular URL was worth. And from an SEO search perspective, there are — And, in fact, I’m even going to talk about the Moz Blog. Rand Fishkin, he had talked about 12 rules for choosing the right domain name and what to go with. But it is something that I tend to agree with Seth that you can build a company and you can build a brand in a name you can even hijack.

I mean, 20 years ago, if you would have said Amazon, what would people think of? It will be the river down in South America. Nowadays, if you write Amazon or you talk about it or you put anything out there, we’re talking about the huge e-commerce company. And to me, they hijack the pretty popular word, an entire region of the world was known as the Amazon and now that’s playing second fiddle, at least online, to this company.

And you see many companies coming and they take almost nonsense words. Yahoo or things like that. And they were able to build it. Now, those are pretty big examples. But there are smaller examples of companies that are doing that. And in my opinion, I try to — And I’m going to bring up some of the rules that Rand talked about in his article today. But I try to take the best from both sides. I don’t get stuck on the name. I try to give myself a certain amount of time. I’m a big fan of — A URL cost me $10.

And if I get a great idea for a name, I go ahead and I purchase it. It may turn into something. It may not. But at least I have the URL and I can run with it. One of the programs I run, Business With Style. To be honest, businesswithstyle.com was taken. But no one was really running with that business. So what I did is I just bought businesswstyle.com. Hey, it works and no one seems to have much confusion with it. And we’re slowly developing out that business.

I think that there are a lot of opportunities. Actually, my first business, A Tailored Suit. Now, tailoredsuit.com, when I bought that URL in 2007, it was taken. So I just added an “A” to it. And guess what? It actually worked to my advantage because the letter “A” would always put me at the front. Whenever people would list my website, I was always at the top of the bar roll because of the “A”. Little things like that I didn’t even…

But I didn’t expect that. But I think that I also didn’t get stuck and I didn’t focus in on that too much. I’m not going to go out there and pay tens to hundreds of thousands when I don’t have that money for a URL that’s unproven. That’s kind of my experience, my thoughts on it. I don’t know. Anything else to add, Tom, before we start getting into it?

Tom: Yeah. It’s funny you brought up Amazon because I swear I was just reading an article about that. Maybe because we’re talking about this topic before. But I remember they originally Jeff Bezos‘ name to his company Cadabra. And then during a meeting, I think, with his lawyer, something like that, the lawyer mispronounced it and called it like — I forget. It was something that rhymed or was similar to Cadabra but was not. He misspelled it or something like that.

So that was a light bulb in Jeff Bezos’ head to go with something similar that will be easier for people to remember and to spell. And so, I mean, I think maybe we’ll get into that with Rand’s article. He talks about that at all. But I think as a fundamental way of how we view things is that, I think, from the perspective, it doesn’t matter really what kind of business you’re creating but it helps to keep things simple and it helps to keep things easy to remember if it’s possible.

And so I think that’s one of the key things I learned from that short story, hearing the background on Amazon itself. The reason you brought that, I mean, the reason I brought that up is because you mentioned that I thought that was funny because he didn’t start out with the bookstore called Amazon.

Antonio: No. that’s actually one of his rules. He talks about it. Make it easy to type. Make it easy to remember. We’ll get into that. He uses the example in the article of Flickr. And every time I was typing in Flickr, I would always add the “E”. I mean, I type it as I know how to spell it. And that’s one of the things you do need to be careful about. If you’re trying to go with something that you feel is a clever variation of something, you need to think, if somebody passes it around word of mouth–

Real Men Real StyleMy business, Real Men Real Style or we think about High Speed Low Drag. Those are actually pretty easy especially for vets, High Speed Low Drag, we know that. It’s a term that maybe non-vets wouldn’t be able to easily remember but veterans remember because it was a term that we used in the military. And those are the little things that you do want to pay attention to.

I think it can be a little bit longer of a URL. Usually, they’re going to say company names should be short and concise. But I think sometimes you can even go a little bit longer if it makes sense and if it’s something that people would roll off the tongue. But now, let’s go ahead and dive into — I’m going to cover — These are really pertinent to choosing a domain name, not so much a company name. But I think, nowadays, you need to think that they almost go hand in hand.

Because many of us, especially the businesses that we talk about, they have an online presence. I can think of very few companies would ever not need an online presence. But the first thing is the thing about key words in your company. There are two types of names. There is the name that it just has no keyword like Amazon or Flickr. I mean, you have to actually — You can’t infer what the business is about just by looking at it.

If you have a command in the English language but you’ve never been online, then you didn’t know about these businesses. If I told you Amazon, you would think, “Well, okay, is that the river?” Or it doesn’t associate or — Or even the river, where does that name come from? But the name doesn’t associate with the large e-commerce company versus if a company had decided to go with an SEO name such as the topinternetstore.com. Now, that right there is probably something that people have typed in at some point.

It’s very descriptive about what it is. On the flipside, my company, A Tailored Suit, whenever I would tell people that business, they never thought that I was in the skateboarding industry or that I did whitewall work. They knew that I was somehow associated with tailored suits. And that’s a good thing and that’s a bad thing. So let’s talk with adding keywords into your company name. Tom, what do you think are the advantages or the disadvantages of that?

Tom: I think the advantage right off the bat especially for something like A Tailored Suit or Real Men Real Style is that at the end of the day when it comes to that business that you’re building, it is a niche. It is specific. And so, I think it’s helpful to have a name in specific that way. I think you probably could have gotten away with something that was, I don’t know, Antonio’s Boutique or something like that. I don’t know. Maybe you could have but it’s like why put that–

Antonio: Well, I do own Centeno Custom, FYI. That may still come out there. But I like the C and C. But you’re right. There’s a lot of people that go with their last name and then they attach it to the business and what it’s about.

Tom: Yeah. And again, I think there’s value in either. I think it’s interesting. I’d be interested in what you rationale was for choosing what you did versus, say, doing Centeno, something like that, and then attaching it to the name when it came to the custom suits for example. But I see the value in terms of how you’ve already named it. It’s because it’s a niche. It is targeted. It’s going to rank well in SEO. That’s how I view it.

But at the end of the day, if I am searching for something in that realm, I’m going to know immediately what you’re offering, or at least to a degree. And so I’m going to know that if I click on it, I’m going to have an idea probably what I’m getting. I assume I’m not going to be surprised. It’s not going to end up being some kind of YouTube comedy website knockoff or something like that. I think it’s a good way to immediately segment or drive the right traffic to your website.

Antonio: And I have to admit, when I bought that URL in 2007, the rationale behind it — I read a book called The Search and that had a big effect on me, trying to understand the foundation of what Google was about, what they were going to continue to do in the future. And one thing that struck me is be crystal clear and their goal is to organize the world’s information. I knew I was going to be focused on suits and they were going to be custom tailored. So I went with those words and I felt that I wanted to have that SEO.

I did feel that the SEO little bit with tailored suit. And I think for the first three to four years of my business, it worked very well. Eventually, Google, I think has moved away from that a tad. However, that website, to this day — And that business I’m slowly turning off. In fact, I haven’t taken on a new customer in about a year and a half, if not longer. That website still, because of the SEO value, I get over 50,000 people per month to that website, almost 2,000 people a day.

Because we put out some good information. That’s also important. But because the people are typing in those key words, so there is value there. However, here’s the backside issue. Because it’s such a specific URL and name and why people are coming there, I’m no longer looking to be in the tailored suit business and I’m moving into other things. Real Men Real Style has eclipsed A Tailored Suit.

So what do I do? It’s very hard. Real Men Real Style, I’d been able to expand into business skills, into grooming, into travel, into living. But, of course, it’s all dealing with men and, in a sense, dealing with stylish men. But A Tailored Suit didn’t give me that luxury. I can’t start to get into grooming or it doesn’t really make much sense with A Tailored Suit. So understand the SEO name is also, in a sense, is great at the beginning but it can be limiting later on if you want to try to pivot your company.

Tom: That’s interesting. I also wonder too. And this is completely a different topic. But if you’re turning it off with that much traffic and that targeted key word, if you could sell that business, I’d never ever — Had you ever thought about that? I’m just curious. I know that’s totally tangential but in terms of selling that–

Antonio: Yeah. I want to make it more attractive. I want to flip and turn it into a lead generator to me. Honestly, at the highlight, this website was getting about 100,000 people a month, so why not build it back up? And I have tons of electronic products and I could position it as a bit more upscale.

At Real Men Real Style, I’m talking about a lot of casual style. And at A Tailored Suit, I could continue to focus in and meet the needs of people that are going for maybe higher end men’s wear. I don’t know if I want to necessarily make it a review site because there are issues with that that requires a lot of time. But it could be something where it’s an objective place where I talk about and I rank other bits of information. I still want to use it to have an effect on the industry. And it is something that in my market I think many of the buyers are a little bit still unsophisticated. So it may not be at the right time to sell.

Tom: Right. Now, I’m curious before we segue into the next thing, because this is important, I think. To have that name, because it was so specific, is that what continues to drive the traffic or is that just one — I mean, I know you have a ton of great content built up into it and is just taking time. But is the name itself also one of the reasons you continue to get such an existing traffic?

attractive womanAntonio: I think it’s a factor. I think it sends people who know where they’re going. It’s like using the right thumbnail on a video. I could get a lot more views on my thumbnails on YouTube if I put a thumbnail of an attractive woman. They have shown consistently that attractive women get the most clicks. Cats and attractive women on YouTube are what people click on.

But when it comes down to it, if I put that there and then they watch this video, they’re going to see there’s a total disconnect there. So I would get a lot of thumbs down. I would get a lot of negative feedback from people because they would feel tricked. That’s what’s great about A Tailored Suit. There are no tricks. This is ultra specific. I do feel there is a value there because thousands and thousands and thousands of incoming links that had built up over the last seven years all have those key words. But it is something that I know Google is giving a little less weight to it but they still — And I know it does play into the factor.

Tom: Yeah. Very cool. Okay, so what’s the next thing that SEO Moz talks about, that Rand talked about?

Antonio: Well, so we’ve talked about keywords and going that way. But they’re also about making it unique and not making it so that people are confused with other popular sites. So what are your thoughts on, in a sense, being unique? Like being that unique snowflake out there?

Tom: It’s funny, I guess, as far as it’s concerned, the thing that comes to my mind is, I think of taxicab companies or when you open the yellow books — I know you probably, 90% of the people see this. I don’t open up yellow books anymore or I have not seen one but I do recognize that back then, you put the A in front of your name, you rank higher. It was all these taxi companies, there’s no differentiator between them. So it’s not just A Taxi, it’s AA Taxi or it’s AAA Taxi or it’s AAAA Taxi. Because that would just rank them highest.

What are you going to call when you’re looking for a taxi? Call the first one on the list. Why? Because it’s a commodity. And so, I think if you’re selling a commodity or if you’re something that’s narrowly or borderline commodity, it may help to do something like that and be specific on how you can rank higher than other people. But alternatively, I think, if you’re looking to be more about differentiator, to be unique, to be that unique beautiful snowflake, then you don’t need to compete in that same realm. But that’s just kind of my take on it. I don’t know what your thoughts are.

Antonio: It is something you have to be careful with. If you’re going to go with the unique snowflake, you need to be able to build up and be prepared to help educate them or to build up the brand in the right condition. You can do it too. You don’t have to let the whole world know. You can simply focus in on a very specific area. We see this all the time especially in men’s wear brands. A lot of people love to name the company after themselves or bringing a really snooty fancy sounding name.

Paul Evans shoesI just did a review of a company of Paul Evans. And there’s your company. But if you just say Paul Evans, what — Okay, someone says, “Oh, well, it’s the company Paul Evans?” Shoes don’t immediately come to your mind. But these guys are saying ultra specific. They’re focused on men’s wear. And they’re slowly building up that branding. But it makes sense because we see the most popular companies in that industry specifically shoes. They have names like that. Allen Edmonds, Church’s, Cheaney.

All these ones have names that don’t have those things we were talking about in the beginning, the keyword descriptors in them. Because I think if a company has a keyword descriptor, it actually kind of sometimes cheapens the brand. We didn’t get into that in the first part but going with a bit of a unique name, I think, allows you to be able to get into luxury market as well.

Tom: Yeah, that’s really interesting. I was thinking that as you were talking the difference between, say, the type of business that Real Men Real Style has, at least right now, versus the type of business that Gucci is or Prada or something like that.

And, I guess, it’s small difference but important too. And that also makes me think of the reason when I started my website, I had done some other stuff before, different types of websites, kind of more niche stuff. But when I was trying to think of what my next thing was going to be, I wanted it to be — I just asked myself what do I want to end up doing or who do I want to mimic or who do I want to become?

Ultimately, at the end of the day, I looked to people that I admired or that I looked up to and said I wanted unique something like that and I looked at, again, guys like Seth Godin. And these are the people who had their own names branded websites in an area that I was kind of interested, marketing, sales, that kind of stuff, whatever. But who were I thought of as thought leaders and things like that. So that’s why the tommorkes.com. Which doesn’t mean anything by itself but the idea is if I continue to go out and build my list and build and get it spread, spread my name and what I do, that will put me in the context of what I want to create with it. Does that make sense?

Antonio: It does. And it just reminds me that I’d been that. I mean, I own antoniocenteno.com but I don’t really put anything there. I’ve gone more the creating a very specific business with that although I’m finding — I think feel the antoniocenteno.com. I’ll link you out to my other various projects. But it’s an ugly site just like a placeholder. But that’s one of the great things. That’s a great transition into the next one which is making sure that there’s a dot-com available for it.

Now, I grabbed my name. My name initially was not available and I think I kept checking. And then when it did, I just grabbed it. So I have now antoniocenteno.com. But many of us are going to look at businesses or has gotten idea for the name but the dot-com is going to be gone. So what are your thoughts, Tom, on not going with the dot-com, going with a dot-net or a dot-org?

Tom: I think every day that’s progressively becoming less important in some context. Because there are so many now new dots, whatever, at the end of your site is. And then, again, because so many people are picking up the dot-coms and then I don’t know what they do with those sites. They become essentially irrelevant in a lot of ways. I think it’s one of those things — And this is totally just my opinion. There’s nothing scientific about this.

But I think the dot-com is awesome if you can get it but it also shouldn’t be an inhibitor. But one thing though because there’s just so many examples of dot-nets and dot-cos and other things like that out there that are successful, that do really well. And, I guess, the one thing that I would shy from is I would shy away from the dot-co. And it’s totally just a personal thing because I constantly type in dot-com if I’m going to start those first two letters. I never have that problem with a dot-net or something like that, or dot-org.

Those, I think, dot-net, dot-org, dot-com, it’s all — They’ve been around for so long, I think people are used to typing those kind of things. You can’t necessarily go wrong with either of those three. But I think each one too, to a degree, it influences subconsciously little bit of the psychology behind the brand itself. We were talking about this with highspeedlowdrag.org. I think as opposed to a dot-com, I think the org makes it look like — Maybe it could be a big way detrimentally or positively, makes it look like an established business.

Something oftentimes it’s like — Usually, it’s the kind of sites that you don’t actually like going to. But the reality is, I think dot-org has a subconscious psychology to it that makes you think, okay, this is some kind of organization. This is some kind of well-established brand or something like that. And so, again, I guess it depends what the goals are, what the objectives are. But I also don’t think that it had done anything in the long run influence what you’re doing if you’re in it for the long haul and you’re not — And again, you do a good job of marketing and getting your name out there with the right dot, whatever it is.

Antonio: Now, that’s some great points there, Tom. I think the key for me is confusion. So if somebody already has the dot-com and you’re trying to displace, let’s go with, I don’t know, USA, one of our favorite banks. And if you, for some reason, want to go with USAA — I mean, I’m sure USA is bought. Everything else out there. But if you go with, let’s say, USA dot, I don’t know — There are just many variations that you can get.

And to think that you’re going to be able to compete with them and not have confusion out there, I think — So look at what you stand for. Go out there, do a quick search. But what we do with High Speed Low Drag, I know I did a quick search and no one was — I mean, the dot-com was taken but no one was using it. And I typed in multiple times, couldn’t find anyone that had highspeedlowdrag.com or was really even using this as a business.

So we knew that we can go with the dot-org and quickly rank for that. And so whenever someone types “high speed low drag” into the internet, we pop up now on the first page. And we will continue to dominate for that because we’re putting out good solid content. We use our URL name in a lot of links. Google recognizes links going across. And that’s a great thing about–

Getting back to the keywords in the URL, example with A Tailored Suit, whenever someone links to me, the keywords in that links, so Google sees that and associates it with that, so it’s a natural link. The same thing for us with High Speed Low Drag. Google sees that word and associates that. For the search engines, we’re considered. It is associated so, therefore, they bring it up. It seems relevant.

All right. I’ve also got make it easy to type. Make it easy to remember. And keep the name as short as possible. So what do you think about that? Make it easy to type. Make it easy to remember. Keep it as short as possible.

Tom: Yeah. I mean, ideally, that’s exactly what you do. That was what I would start to do anything but ultimately, yeah, I think easy to spell or type and remember is the most important versus short. Short is always good because that by necessity is going to mean it’s easier to remember, at least generally speaking. But at the same time, it’s just, again, it’s more just a kind of my own experiences trying to remember certain sites that I know I enjoyed or something like that or read an article from.

And I couldn’t spell the person’s name or something like that or I couldn’t remember exactly how it was framed. And then that’s annoying because then I can’t — And then alternatively too, there’s been times when, again, I’m kind of like you. If I think of a good name of something like that, I’ll search for it. But oftentimes, if it comes — It’s funny. If it is like two or three words put together like Real Men Real Style, it’s super easy to spell–

Antonio: Exactly.

Tom: But, yeah.

Antonio: It just rolls up. And we’ve got people in our group. And Mary Ann, you know we love you. But one of the names that you threw out to us — And Mary Ann’s last name is a little bit hard to spell because I’m not sure. Does it have two Ts? Does it have one T? And that right there can really cause a lot of confusion. And some of the names she threw out, but they were tongue twisters. I was trying to pronounce it.

So you have to think how does it roll off the tongue? Is it going to be easy for them to spell? So that if someone is passing this around word of mouth, if you’re telling someone your URL over the phone, are they going to be able to easily write it down or are they going to be — And this is something you can test. You can ask someone. You can give your URL to friends and family and see if they have to stop, say, “Stop. Let me write this down. Okay, how do we spell that?”

If people are asking you that, you may have an issue. Not much more to add there. We’ll move on to creating and fulfilling expectations. I think this ties very straight to the one about using keywords. Because if you go to careerbuilder.com, what do you expect? Career building. If you go to autotrader.com, what do you expect? It’s going to be about cars. If you go to WebMD.com, you expect —

I mean, there is an expectation and you needed to make sure your URL fulfills that if you use keywords. I’ve got a new business called Business Automation 123. Now, I’m violating a few things. One, it’s kind of a longer URL. And normally, you’re not supposed to have hyphens or numbers in your URL. But for me, it works out. And this is where you got to know the rules and be willing to bend them. But I’m okay with going with that because business automation and 123, it just makes sense in terms of it’s as easy as 123. Does that make sense, Tom? You see where I can bend the rules?

Tom: And also the idea, if I hear that, because I’m kind of in that space where I know what you mean when you’re talking about automation, the 123 makes sense to me. Do you know what I mean? Like I get that. But it’s also appropriate for the name itself. I think that’s a great name. I think it’s also a differentiator in that respect.

Antonio: Cool. So there were two points there. We talked about creating and fulfilling expectations. And we also talked about rejecting hyphens and numbers. Normally, you don’t want to have a hyphen or a number. I know it seems like, “Oh, I could get that URL. I just got to put a little hyphen in there.” But people forget. It’s hard. If you’re telling someone your URL and you say, “Oh, you got to put the hyphen there,” or, “You got to add these numbers.”

Numbers I would give a little — You can find ways to work them in, massage them in, but it is something you got to be careful with. So, avoiding copyright infringement. This is something that you have to think about it. But do a quick search out there. Make sure that you’re not stepping on somebody else’s toes. At the beginning of the internet, and we’re ten years removed from when a lot of this stuff happened. But a lot of companies — And there are a lot of squatters out there, the bots, certain URLs knowing that the company would–

They thought that they would be able to convince the company just to pay them money for it. Some companies did pay money for it. Other companies took them to court, said, “Hey, they’re squatters. They don’t have any reason to have this URL. That’s our company’s URL.” And they ended up losing them. But you could start something. You could start a business and then realize two to three months later that there’s another company that has, that their same business and they actually have — In a sense, they already own that name, the name of that site.

Tom: Yeah. Double check. You can search trademarks. I don’t know the URL but if you just Google it, I believe that trademarks are searchable in an online database. And something too important. I get this question a lot as a publisher and stuff like that, questions about copyright and trademark. Nobody can trademark an individual word. You can only trademark phrases. If it’s a common word. So that’s important to know. Whereas something like Nike I’m sure is trademarked. Common words, you can’t trademark. But it’s always worth searching and Googling and checking it out. You can find most of that information for free online.

ninja overloadAntonio: Well, let’s talk about the last one. Don’t follow the latest trends. I don’t know if the moment is over for ninjas but it seems like everyone and their brother wanting to throw ninja into their company name. And I know that there are these guys in black over in Japan that are just like, “Freaking! They stole my name again!” It’s like some ninjas over there. And I’m sure that they are plotting to come over here and just assassinate.

I saw a road ninja. They had a sign out. I was driving on 29th. Here in rural Wisconsin, I’m always thinking you’re paying a lot of money for that billboard and I know you’re getting some people that are checking it out. But are you getting a return on your investment for using an app? And I understand why people are using that. But it seems like that word ninja, everyone was trying to use in the URL. Everyone is calling their customer service team a bunch of ninjas.

No, no. Ninjas were real assassins. I hope your product team are not ninjas. And they probably shouldn’t be rock stars either, you know what I’m saying? All right. Well, Tom, I think we have hit the end of this. You want to wrap it all up for us?

Tom: For everybody listening, check us out at higspeedlowdrag.org and we have a ton of resources for veterans, active duty, people who are getting out or if you’ve been out for a while and you’re just looking to connect with other veterans as well. A lot of great stuff especially if you’re looking to start a business. Our resources are continuing to grow. It’s a great resource for veterans to start a business.

Antonio: And if you want to contribute, don’t forget, go over to iTunes. Leave a review. Well, don’t leave a bad one. Leave only good ones. No. Seriously, guys, the way we get found is you all share. Word of mouth. I mean, if you think of high speed low drag, it’s a perfect example of a name that we went with that would resonate with veterans. The goal of High Speed Low Drag is not just to be assistance for you guys.

It actually is to be an amazing resource that shows you how to go out into the civilian world and kick butt. It’s created by us three, me, John, Tom. We’ve come together and we try to bring you guys some of the best information. So please share. Please rate. Please pass around. Really appreciate it.

Veterans, your education doesn’t stop here. Go to highspeedelite.com to join the exclusive veterans’ mastermind that will give you the unfair advantage to succeed in both business and life. We have dozens of training courses, HD videos, a private Facebook group, and the chance to interact daily with John and other successful veteran entrepreneurs every month on live hangouts and webinars.

High Speed Elite is more than a mastermind. It’s your ticket to the land of success.

Are you prepared to ignite? Go to highspeedelite.com today to find out more.